Functional Nutrition is a fast growing business operating in a dynamic industry. We are on a mission to create the world’s most trusted nutraceuticals brand and an inspiring and fulfilling work environment for our colleagues. We value our colleagues and their commitments outside work, and offer a flexible environment where non-work commitments are fully supported.

With strong brands as Amrita Nutrition and Supplement Hub the company has shown to be a well-respected player in the International field of Functional Nutrition.

With year-on-year growth and International expansion and ambitions the organization is looking to strengthen the team with the introduction of a Content Marketer EU & RoW.

As Content Marketer EU & RoW your purpose will be to take full responsibility of our marketing strategies including social media, blogs and lead generation for the Dutch office covering the EU and the Rest of the World. A role to lead with strong values and ethics.

Our ideal candidate is a creative marketing professional, preferably with a writing background. You should be able to develop engaging content to attract and retain customers. For this position, it’s also essential to be up-to-date with new technologies and marketing trends.

Ultimately, you should be able to expand our company’s digital footprint and brand awareness.

Based in Purmerend, the Netherlands and reporting to the Chief Operating Officer EU & RoW your role will include the following:

Desired results:

● High levels of customer satisfaction

● High levels of employee satisfaction and happiness

● Improvements in gross margin

● Continued strong growth in overall sales achieved as a result of improvements in: new customer acquisition, customer retention; and spend per customer

● Boost the company’s international online and offline presence

Key responsibilities:

● Design content marketing strategies and set short-term goals

● Undertake content marketing initiatives to achieve business targets

● Collaborate with design and writing teams to produce high quality content

● Develop an editorial calendar, delegate tasks and ensure deadlines are met

● Deliver engaging content on a regular basis and inspire team members

● Excellent spelling and grammar. Proofreading your work is vital

● Optimize content with SEO and Google Analytics in mind

● Analyse web traffic metrics providing suggestions to improve key metrics

● Share content through various channels, ensuring strong web presence

● Receive customer feedback and generate ideas to increase customer engagement

The ideal candidate will have the following experience, skills, and attributes

Education and Qualifications:

● Degree in Marketing, Journalism or relevant field

● Commitment to personal development

Experience:

● >3 year’s experience in a similar role

● An interest with our sector is essential

Personal Qualities

● Excellent organisational skills with the ability to meet key deadlines

● Ability to work as part of a close team and with external stakeholders

● Self-motivated and capable to undertake own workload with accuracy

● Able to work unsupervised

● Interest in the naturopathic health sector

● Must embody the company’s core values

● Proven experience in designing and implementing marketing ‘growth’ strategy

● Excellent written and verbal communication skills with a focus on accuracy

● Works well under pressure and embraces change

● Organised and methodical with the ability to manage workload and priorities

● Flexible to support the business during busy periods with extra hours and/or additional duties

● Proactive, with the ability and confidence to use initiative

● The ability to communicate with clients, consumers, partners and suppliers on an International level.

● Proven work experience as a Content marketeer

● Working knowledge of the Google environment and content management software

● Proficiency using Mailchimp and/or Klaviyo

● Editorial mindset with the ability to predict audience preferences

● Knowledge of web publishing requirements

● Hands on experience with SEO and web traffic metrics

● Expertise in social media platforms

● Excellent communication and writing skills in Dutch and English

Please include a link to your portfolio or sample of your work showing your experience both in English as in Dutch.

No acquisition!